THE E-COMMERCE INTELLIGENCE JOURNALA little more evidence. A little less guesswork. ↗
FOR THE COMMERCIALLY CURIOUS

Read the market.
Make your
next move.

Prices shift. Assortments change. Customers leave clues. We help you turn the details into better e-commerce decisions.

PRACTICAL FRAMEWORKS.
ORIGINAL SOURCES. NO SHORTCUTS.
THREE WAYS TO LOOK CLOSER01 The price picture ↗02 The product mix ↗03 The customer voice ↗
THE FIELD NOTES

Small details.
Commercial perspective.

Good decisions start with a better question.
Here are a few worth asking.

Find a topic

A SMALL PRICE CHANGE.
A DIFFERENT PICTURE.
PRICE$100 → $90
CONTRIBUTION / ORDER$20 → $10.50

Illustrative example: $70 item cost, $5 fulfilment, 5% fee. Before tax, returns, and overhead. No observed retailer data.

THE WORKBENCH

Before you match
that price,
run the numbers.

A cheaper offer is a signal, not an instruction. Explore what a price change does to your per-order contribution.

Try a price scenario NO SIGN-UP. YOUR INPUTS STAY IN YOUR BROWSER.
THE READING DESK

A little less noise.
A little more useful.

No invented market numbers. No made-up retailer case studies. Just frameworks you can inspect and use.

How we work ↗
  1. 01
    ASSORTMENT

    An assortment gap is a question, not a shopping list. ↗

  2. 02
    REVIEWS

    The useful part of a review is usually in the detail. ↗

  3. 03
    ASSORTMENT

    Similar is not the same: match the product first. ↗

TAKE THE FIRST STEP

Your next useful spreadsheet
starts with a better structure.

Get the free templates ↗