<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Shelf Signal</title><link>https://shelf-signal-2el.pages.dev</link><description>E-commerce intelligence, with a closer look.</description><language>en</language><item><title>The price changed. What actually changed?</title><link>https://shelf-signal-2el.pages.dev/articles/competitor-price-monitoring/</link><guid>https://shelf-signal-2el.pages.dev/articles/competitor-price-monitoring/</guid><description>A practical competitor price-monitoring framework that keeps product identity, shipping, availability, and context in the same picture.</description><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate></item><item><title>An assortment gap is a question, not a shopping list.</title><link>https://shelf-signal-2el.pages.dev/articles/assortment-gaps-without-guesswork/</link><guid>https://shelf-signal-2el.pages.dev/articles/assortment-gaps-without-guesswork/</guid><description>Compare a competitor’s visible product mix without confusing missing listings, temporary availability, and proven demand.</description><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate></item><item><title>The useful part of a review is usually in the detail.</title><link>https://shelf-signal-2el.pages.dev/articles/customer-review-themes/</link><guid>https://shelf-signal-2el.pages.dev/articles/customer-review-themes/</guid><description>Build a review-theme report that keeps evidence attached and separates product problems from delivery, expectations, and service.</description><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Similar is not the same: match the product first.</title><link>https://shelf-signal-2el.pages.dev/articles/match-products-before-prices/</link><guid>https://shelf-signal-2el.pages.dev/articles/match-products-before-prices/</guid><description>Keep exact matches, substitutes, variants, and pack sizes separate before building a competitor comparison.</description><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate></item><item><title>A 10% price cut can change more than 10% of the picture.</title><link>https://shelf-signal-2el.pages.dev/articles/price-cuts-and-contribution/</link><guid>https://shelf-signal-2el.pages.dev/articles/price-cuts-and-contribution/</guid><description>Follow an illustrative price change through item costs, fulfilment, and a percentage fee before reacting to a cheaper competing offer.</description><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Two star ratings. Several different stories.</title><link>https://shelf-signal-2el.pages.dev/articles/ratings-need-context/</link><guid>https://shelf-signal-2el.pages.dev/articles/ratings-need-context/</guid><description>Read average ratings alongside counts, scales, product identity, and time before comparing two stores or products.</description><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>