THE E-COMMERCE INTELLIGENCE JOURNALA little more evidence. A little less guesswork. ↗
THE WORKBENCH / 01

A price change.
The fuller picture.

Explore the effect of a new selling price on per-order contribution. Use consistent, tax-exclusive USD assumptions.

Your assumptions

Starting values illustrate the calculation. They are not observed retailer prices or recommended prices.

The percentage fee applies to the selling price only. Add fixed payment fees to fulfilment. Excludes tax, returns, advertising, and overhead.